UNB

Union National Bank

Driving digital transformation.

" The incredible work and dedication that I saw you putting into this project is testament to your work ethic and culture. It has left me in awe. I was right to bet on you guys, and you haven’t let me down. "

Charu Ramchandani - AVP & Manager, Digital Marketing Union National Bank

UNB chose Indivirtual to transform their digital presence within the region and place them as one of the leading authorities in the financial market in the Middle East. Although initially chosen to take care of the website usability we were handed over all development as Indivirtuals’ long history with successful SDL Tridion launches was required for a website of such magnitude.


Union National Bank website

Union National Bank is the only bank that is jointly owned by the Governments of Abu Dhabi and Dubai. Established as a joint-stock company in 1982 UNB is one of the leading domestic banks in the United Arab Emirates with their headquarters located in Abu Dhabi.

UNBs’ website is fully multilingual and provides over 200 unique pages for the user in each language.


A design based on evidence

The goal UNB have for their website isn't just to get pageviews. It's a platform they can use to generate business, reduce costs and serve customers better - we had to be sure the end result was going to be intuitive for users.

Indivirtual always believe the best way to be sure your experience works is to test it with real users. We worked with UNB to recruit (and incentivise) suitable users we could test the designs with and put together tasks that tested a mixture of customer and business-orientated scenarios.

Screenshot of a UNB user testing session

The users were recorded whilst performing tasks and each user's session was analysed by our UX team. Any hesitations or errors from the user were then used to make the design more intuitive.


The result: Complete digital transformation

UNB's website before and after:

UNB website before and after

UNB are now perfectly positioned to provide the best digital customer experiences thanks to the new platform Indivirtual has delivered.


Services provided

  • Business discovery workshops
  • User research
  • Responsive interaction design & wireframes
  • Prototyping
  • Usability testing
  • Visual design
  • Front end development
  • CMS implementation in SDL Tridion
  • Content population