Salik

Salik

Winner of the Sitecore Customer Experience Award for the Digital Transformation of salik.ae

  • 103%

    increase in mobile traffic

  • 100+

    system integrations

  • -1,600

    fewer call centre enquiries per month

Salik is Dubai's road toll system, managed by the Dubai Road & Transport Authority (RTA). Indivirtual was chosen to take up the task of revamping the UX and CMS of the Salik website. The requirement was to provide an improved service to motorists by integrating current platforms and making the Customer Experience (CX) managed across platforms in Sitecore CXM. Sitecore was the chosen platform as it can meet all current requirements and provide a platform for the future; to enhance the CX, optimize their services and future-proof the website.


Salik website

The website functionality consists of both public-facing services such as customer support and account activation, as well as token-authenticated services that allow customers to manage their account, vehicles or balance.

As Salik's digital partners, Indivirtual's deliverables included:

  • Background business and trend research
  • Personas and user journeys and an enhanced information architecture (IA)
  • A fully responsive site (all devices including desktop, tablet and mobile)
  • A website that meets all WCAG AA accessiblility standards
  • Sitecore CMS implementation
  • English and Arabic languages support
  • Technical SEO optimisation
  • Content generation and translation
  • Online management of vehicles, payments and disputes; integrated with RTA's CRM, and ePay online payment gateway
  • Using data visualisation to improve the way customers consume their account information
  • Digital UI guidelines

Award Winning

Sitecore Experience Award in Content Management: Marketing Agility

RTA Salik’s website has made Indivirtual the first home-grown digital agency in the UAE to win a Sitecore Experience Award.

The Sitecore Experience Awards is an international competition held on an annual basis. Winners are selected in several categories within each region. The nominations list is based on input from partners, customers, the press, analysts and colleagues.

The Marketing Agility award recognizes marketing teams that have made significant, measurable gains in productivity and marketing ROI through the Sitecore platform. Winners must outline clear before and after scenarios for team output and content publishing times as well as any associated organizational or team advantages, as a result of time/resource savings.

IMA Best in class

2017 Best in class transportation website

The Interactive Media Awards based in New York, recognize the highest standards of excellence in website design and development and honor worldwide individuals and organizations for their outstanding achievement.

IMA Award