increase in traffic
increase in leads
Their dedication, determination and drive when it comes to creating a first-class online experience is just amazing.
Mercedes-Benz Middle East had a unique challenge. They required a combination of centralised brand control across all markets in the region while also empowering each country to maintain their own content. We answered with a unique implementation of 40 regional sites, in English and Arabic, within a single content management system with a control engine that automatically distributes content and marketing assets across all sites. Centralised content repository and brand control. Decentralised content management.
Mercedes-Benz Middle East is in the process of modernising and re-structuring their online digital strategy. The aim is to establish Mercedes-Benz as the leading car brand in the online space in the Middle East.
Indivirtual Dubai was selected as a digital partner to enhance and grow the Mercedes-Benz online presence. We took a multistage approach to make sure that modern technology goes together with business. The scope of work covered:
Following positive reviews from the regional markets as well as customers, the project continued to deliver mobile websites for all 11 markets and will go on to deliver brand new websites for Mercedes-Benz Commercial Vehicles Division.
The Mercedes-Benz ME website has been awarded the prestigious Gold Stevie International Business Award (see news). The Stevie Awards are the Oscars for business. Each year thousands of entries are submitted by entrants from over 60 nations worldwide.
Indivirtual also won the WebAwards – Outstanding website in Web Development as well as the Gold International Davey Award for the design and build of the Mercedes-Benz ME website (see news). The site was recognised as the best Automotive website based on its unique graphic design and ease of use based on the user-centered design principles.