Abu Dhabi Airports

Abu Dhabi Airports

CX and data-driven eCommerce shop and websites targeting a global audience.

" Professional and understanding of client needs. Constantly adding value. Committed to quality. "

Kleanthis Palaiologos - e-Communications Manager Abu Dhabi Airports

Abu Dhabi Airports selected Indivirtual to redefine their complete online strategy across multiple channels. Delivered to date: new sites for Abu Dhabi Airports, various subsidiaries and Abu Dhabi International Airport. All built within the SDL Tridion CMS, integrated with third party systems and booking engines. Email marketing, campaigns sites and mobile sites also form part of the deliverables. The portfolio of sites has won 13 Middle East and International Awards across various categories including: best home page design, best overall website design, best mobile site and many more.


Abu Dhabi Airports website

Abu Dhabi Airports is a public joint-stock company, wholly owned by the Abu Dhabi Government. Created in 2006 to spearhead the redevelopment of the Emirate’s aviation infrastructure, Abu Dhabi Airports plays an important role in the Government of Abu Dhabi’s Economic Vision 2030.

The construction of the Midfield Terminal Complex (MTC), the new gateway to Abu Dhabi, is currently ongoing in order to accommodate the anticipated 30 million annual passengers by 2017.

Indivirtual was selected as the digital partner of choice for all online activities. A multi-channel strategy was drafted spanning B2B and B2C desktop sites, mobile, social, email, campaign sites and even off-line kiosks.


Award Winning

The Abu Dhabi Airport Company website has been awarded the prestigious Stevie International Business Award (see news). The Stevie Awards are the Oscars for business. Each year thousands of entries are submitted by entrants from over 60 nations worldwide.

Indivirtual received two Honourable Mentions from the Webby Awards for the Abu Dhabi Airport Company website, recognised as the Official Honoree of the 16th Annual Webby Awards in the Corporate Communications category and the Abu Dhabi Airport website, recognised as the Official Honoree of the 16th Annual Webby Awards in the Best Home/Welcome Page category.

Indivirtual also received 1 Middle East Internet Award for best government website.

The Stevies
Webby Awards
Abu Dhabi Duty Free

Late for your flight? No problem, now you can buy online from over 100 brands at Abu Dhabi Duty Free on the way to the airport and have it waiting for you before boarding your flight.

Abu Dhabi Airports Company (ADAC) boasts one of the biggest duty free stores in the world. Thus, they wanted to take their offerings online to further increase their shops reach by offering eCommerce capabilities to different concessionaires such as DFS, Sharaf DG and many alike. The scope of the challenge came through the need to allow each concessionaire full control over their category structure, product structure and orders while still leaving all the end user management control to ADAC.

ADDF website
ADDF product list
ADDF checkout

Indivirtual was able to produce a highly complex online store solution that utilized Umbraco CMS and the uCommerce platform.

The resulting website that was created by Indivirtual has officially become one of the biggest global uCommerce website in the world since it’s inception.


Indivirtual has been working closely with ADAC for over 6 years so their decision to choose us as their digital partner in creating an eCommerce website for Abu Dhabi Duty Free came naturally. Through our lengthy relationship ADAC has always been impressed by our ability to deliver on our promises with the utmost quality and professionalism. The challenge was huge but we delivered a modern responsive website that allows ADAC’s concessionaire’s to have full control of their online presence through the Duty Free website. This includes the ability to add products, manage inventory and process their orders without being linked or affecting any of the other concessionaires present on the eCommerce website.

The website also features unique features to streamline the fulfilment process while also improving the overall user experience. These features include integration with the flight information system to allow the user to easily select their flight during the checkout process as well as integration with customs restriction system that alerts users about prohibited items in their shopping basket according to their destination.

ADDF mobile product list
ADDF mobile product details
ADDF mobile shopping bag

Deliverables

  • Digital strategy
  • User experience design
  • Responsive website design
  • Responsive email templates
  • Website development following W3C guidelines
  • Implementation of a user friendly CMS (Umbraco)
  • One of the biggest and most complex implementation of uCommerce in the world (e-commerce and product management platform)
  • Integration with prominent social media channels (Facebook, Twitter and Pinterest)
  • Technical SEO optimisation

Award Winning

The ADDF website has been awarded the "Best in Class" Interactive Media Award, with an astonishing score of 494/500 based on Design - Content - Feature Functionality - Usability - Standard Compliance

The Interactive Media Awards, created by the Interactive Media Council in New York, is the competition that recognizes and endorses accomplished web professionals for their highest standards of excellence and honors them for their achievement. Thousands of international entries are made yearly to the IMA.

IMA Winner