Search Engine Marketing
Search engine marketing (SEM) is the most important channel for online marketing and still grows each year. It truly is the starting point of marketing your company on the internet, simply because search engines are the starting point for most internet users when getting online.
Back to Online Marketing
Indivirtual will help you determine the keywords and their correct application to get the best ROI. The two forms of application are:
- Sponsored results. Also known as search engine advertising (SEA)
- Search engine optimisation for organic search results. Also known as search engine optimisation (SEO)
Search engine Advertising (SEA)
At present, Google AdWords is the most commonly used system for advertising on search engines. Indivirtual will provide your marketing department with:
- Google AdWords Training
- Customised design of your AdWords account
- Management and trend reports from your AdWords Account
Search engine optimization (SEO)
Unlike SEA, search engine optimisation, is a mid-to long-Term process. The organic rise in the results page of a search engine is not only based on popularity, but on several factors:
- Engineering and layout of the website (using HTML, JavaScript, Flash)
- Contents of website (use the right words in your text content)
- Structure of website (how is the navigation structured? Is there good use of internal links?)
- External links (how many and which sites link to your site?)