Measure
Measuring, Statistics, Analytics, & Optimization: To show is to know, and on the internet one can do this more precisely than in any other medium. A careful visitor analysis is a must to keep improving your website. Translating reports into clear language and decisive action is what you can expect from us.
Web Analytics
Web analytics is indispensable not only for larger company web sites, but for smaller sites as well. It gives crucial insights into how your site performs and how the visitors on it behave.
How many ‘hits’ and visitors do you have on your site? Do your visitors stay on your site for a long time and do they look at many pages? Which (product or service) pages are most important to your visitors, and is this in line with your company goals? From which country do your site’s visitors come?
An endless amount of questions that you can answer by using and analyzing web analytics reports. Indivirtual Dubai has in-depth experience with web analytics and knows which reports and which information is crucial for you. Indivirtual Dubai advises clients working with WebTrends, Omniture, Google Analytics and Nedstat.
Online Advertising Tracking and Optimization
Internet makes it possible not only to measure the results of your site, but also your marketing efforts and online advertising campaigns. You can measure exactly how many visitors came to your web site from which advertisement. You can also analyze how many of them actually requested information from your company, or converted into a lead or a sale.
Specific focus in online marketing and advertising should be on tracking, measuring and improving the performance of the online campaigns: What results do they achieve, not only in clicks but in leads and in sales? What do they cost? What is the ROI of your marketing budget invested?
End-to-end reports on performance of online marketing are included in any online campaign and do not need to be gathered separately as with traditional advertising. The Indivirtual team is experienced and achieved remarkable results and insights with previous clients. Online marketing is cost-effective. Ability to easily drill down on KPIs and to optimize campaigns in real-time, makes it indispensable for your company.
Cross media optimization
Tracking and optimization of online marketing performance makes it possible to track the performance of all online campaigns, from the very start (impression of a banner at a partner site) right to the conversion (lead or sale) on your site.
Indivirtual has successfully implemented systems with clients that aggregate the results of all online campaigns so that the performance of all online channels can be tracked in one system. This aggregated information offers unique possibilities to compare all online campaigns over various channels in effectiveness and ROI. End-to-end tracking enables media optimization across all channels as well. This optimization must be done permanently and amongst all online campaigns for high-quality and effective online campaigns, thus beating competition online.
Multivariate Testing (MVT) and Optimization
Multivariate Testing (MVT) is used in many online marketing campaigns, such as search engine advertising or bannering, where the best performing campaign or creative is shown more often. Indivirtual recommends always using this when the possibility is offered.
Besides this, you can use Multivariate Testing or A/B Testing in your web site, to rotate certain graphical elements, buttons, lay-outs or texts. Each element is tested on its performance, whether it is click-throughs or conversions. Using the reports from the systems that manage MVT or A/B testing you can optimize these elements of your web site to achieve best results.
The conclusions of this can be quite astonishing and not something you or even user-panels could have come up with. Indivirtual Dubai works with world-class partners and their systems to manage MVT and get maximum results from it.
Would you like more information? Don’t hesitate, contact us.