An Introduction to Content Management

During our conversations with clients and prospects, we learned that there are many first generation websites out there on the Internet in the UAE and Dubai. These websites are often created with focus on look and feel and less on usability and ongoing maintenance aspects.

Keep your content fresh with a CMS!

Indivirtual Dubai's experience with websites in Europe and the US has taught us that a successful website should have fresh content. This sounds very basic, but many developers build a site once and leave it there for all eternity without making a single change. There is no website visitor loyalty because they do not have a reason to return and if they do, it will be a onetime thing because there is no new information.

So this is where a content management system, or CMS for short, steps in. A CMS is a piece of software that allows site owners to easily manage the web contents of their site. Specifically, it allows users to create and edit content as well as control how the content is distributed.

CMS systems are targeted towards non-technical users. Most require no in-depth knowledge of mark-up or programming languages and are extremely easy to use. In addition, no software needs to be installed on the user’s computer, as using a CMS is done through a web browser.

Immediate benefits of a CMS

A Content Management system is a cheap but great enabler for your marketing online. Adding special offers and promotions to your website, potentialy supported with email marketing, provides a platform for your company to keep customers and prospects engaged. Some other immediate benefits are:

  • Ease of Use. It gives a company an easy to use interface to manage and create their web pages, adding new content and keeping information about services and products up to date. It promotes sales by adding special offers to the website and keeps the website visitors engaged with the website.
  • Cost Reduction. A CMS reduces the cost to maintain the website because a company is able to manage the content themselves without intervention of the website developer.
  • Flexibility. Making design or style related changes to the website becomes much easier because a CMS provides a structured way of working with templates. The change of one style sheet can change the complete look and feel of the website.
  • Multiple languages. The CMS systems that Indivirtual Dubai implements all provide multi lingual capabilities. Adding a new language or country becomes a small job and does not require an additional development if the CMS is setup with multiple languages in mind.
  • Search Engine optimization. Search engines are hungry for text, so why not give them what they want to help you achieve successful search engine placement? On top of this, our CMS implementations produce websites which are standards compliant and work across browsers. This guarantees that the pages are optimally indexed by Google.

What is the right CMS for your company?

There is a great variety of CMS systems available, from free open source systems to high end systems for large companies like SDL Tridion. Indivirtual Dubai has over 10 years experience with selection and implementation of the right Content Management system for your individual needs. Indivirtual has prepared a survey document that helps us to gather the main requirements. The completed survey is followed up by a one hour discovery meeting to help us understand your requirements in more detail. The outcome is the best Content Management System for your company with indicated pricing for licenses and implementation.

Would you like more information? Don’t hesitate, contact us.