Search Engine Optimization (SEO)

More than 1 billion people use the Internet. Web users spend twice as much time online as watching TV and they spend more than $140billion online per year.

So... how can you get your slice of the pie?

More than 80% of all Internet users find websites and content that they require through search engines. That’s literally millions of people using search engines every day. The challenge is to get them to find your site.

Indivirtual Dubai can help to make sure that your website is found by people who are looking for your goods, services or information, in other words, achieve best search engine ranking for your site.

Search engine optimization according to industry standards consists of two parts, Indivirtual Dubai always uses both:

• The web site and the technology platform, structure and
• Amount and reputation of relevant links to site from other sites (inlinks)

Interestingly, no media spend is connected to organic search, so sophisticated SEO will enhance this most cost-effective way of advertising even further.

Can I cheat search engines with quick hacks to get immediate results?

No, quick hacks don’t work and in the longer run you stand a serious chance of being downgraded in rankings or even blacklisted.

Some search engine optimization companies and software tools use unethical techniques and tricks to artificially boost the search engine rankings of a website. This dilutes the quality of search results and calls into question the accuracy of search results. These methods are called “black-hat SEO methods”. Search engines don’t like to be cheated and continually monitor and block these methods. The price you pay is significant as your website can be blocked from appearing on search engines.

Indivirtual Dubai only uses ethical search engine optimization methods called “white-hat SEO methods” to ensure long term results. Results are tangible and measurable. You can rest assured that no harm will come to your website and your brand identify online.

Optimise your web pages. Do it properly. Don't take shortcuts.

It is unfortunate that many people still think that it is enough to submit your website to as many search engines as possible in order to get highest rankings. In reality, this simply is not true. Flooding your website with as many keywords as you can think of will also do little good.

Without optimising your website pages for SEO, you stand very little chance to get high rankings.

There are billions of web pages on the Internet and so it is obvious to note that not everyone can be listed in the top 10 results on search engines. If you then consider that 75% of people searching for websites never look further than page one of search results, you can easily begin to understand the importance of correctly optimising your site for best ranking possible.

Search engine optimization comprises of many steps that can and should be performed on your website in order for Google or other search engines to be able to “read” and fully “understand” the content and context of your page. Some of the most important aspects to look at are:

• Short but descriptive page titles.
• Correctly structured keyword phrases and page descriptions for each individual page.
• Keyword density/frequency within the actual content of the website.
• Correct use of text-based headings (h1 tags) within your pages.
• Inbound links from websites with relevant content to your products or services.
• Strict adherence to W3C technical standards for cross-browser support and to ensure that search engines can “see” all content on your pages.

There are many other ways to ensure that your website gets best rankings and further more to ensure that it remains there over a long period of time. Indivirtual Dubai can structure the right package of services for you based on your individual requirements.

Contact us for more information and a quick evaluation of how we can help you to achieve best results for your website.