Search Engine Advertising (SEA): for maximum ROI of your online marketing
Search Engine Advertising (SEA) or Pay per click (PPC) advertising is the paid but very cost-effective way of online marketing and advertising amidst the search results of search engines as Google, Bing, Yahoo!
Search engine advertising is performance based and result-oriented because costs are only incurred for clicks (Pay per Click or PPC / Cost per Click or CPC). Search engine advertising can already be effectively done with limited monthly budgets and can be switched on and off with the touch of a button. Search engine advertising can be implemented fast and shows results instantly, within days.
How does search engine advertising work? You bid on the keywords you have identified as important for your web site and relevant for visitors to your web site. In the case of Google AdWords (the paid search engine advertising system of market leader Google), an ad will show as a textbox in the right column or on top of the search results. When somebody clicks this ad, he or she are redirected to your site and a click is charged to your account.
This sounds simple, and indeed: it is not difficult to set-up basic search engine advertising, however, Google’s AdWords system is very extensive and properly managing Google AdWords campaigns takes time and requires experience in order to achieve best results and ti fine tune your return on investment.
Management of campaigns requires monitoring, measuring and optimizing on a very regular basis, preferably daily. Next to this, lists of hundreds or thousands of keywords should be managed and different ad texts and landing pages should be tested.
The results of search engine advertising are measurable: it is possible to link the visitor’s click to a certain action performed on your site (completed lead form or even product sold). The associated Cost per Lead (CPL) or Cost per Sale (CPS) can be directly derived. Search engine marketing gives good value-for-money; it has typically the best ROI of all online advertising possibilities - if done right.
Indivirtual always uses the lessons learned in search engine advertising to constantly work on search engine optimization and adapt the keywords, structure and contents of your site. Doing so, more and more visitors will get to the site “for free” by clicking the organic (free) search results rather than the (paid) SEA campaigns.
The Indivirtual Dubai team has set up many Search Engine Advertising campaigns for a wide range of clients, the majority of which using Google AdWords. For all these clients Indivirtual manages and optimizes the Google AdWords campaigns already during many years.
Get Indivirtual Dubai to run or advise you on search engine advertising today. Would you like more information? Don’t hesitate, contact us.
Search Engine Advertising Training
Indivirtual Dubai can help guide you through the set-up and maintenance processes for Google Adwords campaigns. How do you set up campaigns? How can you manage and optimize campaigns? How do you set up reports and draw conclusions from them? How do you maximize leads, sales and conversions on our site?
Our experts have trained teams of clients before to manage Google Adwords campaigns themselves. The Indivirtual Dubai professionals can train your company as well!
Would you like more information on search engine advertising trainings? Don’t hesitate, contact us.