Display Advertising
Banner Advertising or Display Advertising is the way to build your brand through online marketing, especially if your budget is relatively large. The possibilities of it are seemingly endless, with very attractive creative possibilities. Indivirtual Dubai can advise you on all aspects of banner advertising.
- Banner Advertising / Marketing can be done in many different formats and payment models: certainly when targeted well at the different target groups results can be attractive.
- Rich Media offers more graphical possibilities than banner advertising for even greater results for branding: Formats like expendables or page take-overs are very catching and can connect in look-and-feel very well to above-the-line campaigns.
- Digital video is increasingly interesting with internet connections speeds rising and online video services becoming more popular. The effect of moving pictures makes video ads very eye-catching and effective in branding. Video can be very well used in online display advertising to link to TV commercials. Certainly, when videos have a certain appeal to people (some of Indivirtual insurance clients used “funny” video commercials) a “viral marketing” effect will be created when people start forwarding the videos to each other.
- Widgets or gadgets are essentially the same as banners, with a certain added functionality for the user. An application in a branded widget on a targeted third party web site, would serve as a useful extension of the services of this portal thus offering useful value for the visitor (making it a potential customer).
- Online partnerships can be used in addition to display advertising: co-operating with an online partner to present more (advertorial) content on a certain targeted site (e.g. cars or real estate) will result in a higher attention value with potential customers.
Get Indivirtual Dubai to run or advise you on display advertising today. Would you like more information? Don’t hesitate, contact us.