Online Advertising and Marketing
More than 1 billion people worldwide use the Internet. Web users spend twice as much time online as watching TV and they spend more than $140 billion online per year.
In 2009 online advertising got bigger than TV advertising in the UK.
So... how can you get your slice of the pie?
An online marketing strategy is a key part of the total company internet strategy. Executing the online marketing strategy well will result in a large traffic flow of relevant visitors to a customer’s web site. Indivirtual has wide experience in online marketing in the Middle East, Europe and the USA focussing on online advertising to build the customer’s brand and/or increasing online and offline sales. Online advertising is getting more and more important in the total marketing mix of companies worldwide. Advertising on the internet proves to be effective, cost-efficient and measurable. Indivirtual believes that online marketing plays a crucial role next to traditional marketing and both should be part of an integral company marketing strategy.
Indivirtual Dubai are experts in online marketing. Indivirtual’s experience makes it possible to assess what type of internet initiative or online marketing strategy works for its customers, whether it is e-mail marketing, search engine marketing, display / banner advertising, or social media marketing.
Online marketing makes it possible to measure the result and effectiveness of your campaigns: After setting-up a campaign, Indivirtual Dubai measures the results and uses the outcome to continually improve and optimize the campaign and its investment.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is the most important channel for online marketing and still grows each year. Indivirtual recommends that Search Engine Marketing should be employed by each company as part their total online marketing strategy. It truly is the starting point of marketing your company on the internet,simply because search engines (like Google, Bing and Yahoo!) are the starting point for most internet users when getting online.
Search Engine Marketing can be divided into two areas, Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
The Art of Search Engine Optimization (SEO)
More than 80% of all Internet users find websites and content that they require through search engines. That’s literally millions of people using search engines every day. The challenge is to get them to find your site. SEO to the rescue.
Search Engine Advertising (SEA)
Search engines advertising (SEA) is the paid form of advertising your product or service through search engines like Google, Yahoo! or Bing. You only pay for a click leading to a visitor to your web site, so it is no-cure-no-pay. It is quick to implement, brings very good results and the best ROI on your online marketing money spent.
Effective Email Marketing - still top ROI
This digital marketing channel (if used correctly) is still producing one of the best ROIs for each dollar spent only beaten by search engine optimization and advertising. Over 96% of marketers believe in email marketing and actively use it.
Display Advertising
Because of its graphic exposure, display (banner) advertising offers a very attractive way to promote a brand and products online. Indivirtual recommends using display advertising for branding in line and parallel with the above-the-line campaigns in “traditional” media.
Social Media Marketing
Social media is here to stay, Facebook, Twitter, YouTube, LinkedIn, etc. have millions of active users in the Middle-East region. Indivirtual Dubai’s experts know exactly how to use which social network for your online marketing, online advertising or online PR.
Would you like more information? Don’t hesitate, contact us.