Email Marketing
Despite the rise of social media, e-mail remains an important and effective marketing channel. Email marketing is more than just newsletters; it's your direct communication to a preferred customer, with a personalised message or offer. They gave you their email, treat them very special.
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Build a relationship with your customer!
With the advances made in email spam security and rules on opt-in / opt – out responsibility, email marketing has become an even more cost effective method to get your message across.
Your customer has knowingly agreed that they would like you to engage with them through e-mails. It is now up to you to send emails of interest to them, and invite action.
Indivirtual will not only help you create your campaign from scratch, but will guide you through all the metrics and measurements. Our reports and guidance will help you understand your customer behaviors better and adjust the campaign to improve performance.
There are several criteria that may affect the performance of campaigns. Always take into consideration:
- Subject and sender of the mail
- Frequency of emails sent. Do not become a spammer!
- Design of the email
- Texts and clear call to action
- Optimisation of landing pages on your website